Connecting organisations, people & ideas that wouldn't ordinarily come together

Executive Leader | Strategic Partnerships & Organisational Growth

25+ years building organisations, leading transformational change, and forging strategic partnerships across culture, media, technology, live events, education, and public policy.

Portrait of Laila Mckenzie with long wavy dark hair wearing a colorful patterned top, standing against a warmly lit orange brick wall.
Portrait of Laila Mckenzie with long wavy dark hair wearing a colorful patterned top, standing against a warmly lit orange brick wall.

25+

Years driving organisational growth

350M+

People reached worldwide via Lady of the House

Professionals supported through education & mentoring

5K+

Budgets managed

£2M+

An Executive Leadership Career Built on Strategic Partnerships That Shouldn't Have Worked; and Did

ABOUT

Laila McKenzie is an executive leader with more than 25 years' experience driving organisational growth, leading transformational change, and building strategic partnerships across culture, media, hospitality, technology, live events, education and public policy.

Known for connecting organisations, people and ideas that would not ordinarily come together, Laila brings global brands, industry leaders, technology pioneers, public institutions and creative communities together to solve complex challenges. Throughout her career she has built and scaled organisations, led complex stakeholder relationships, managed significant budgets, and advised businesses, charities and cultural institutions through periods of growth and transformation, developing investment strategies, securing public and private funding, and building commercially sustainable operating models.

Before founding Lady of the House, Laila spent more than two decades building businesses and brands across the live music, nightlife and cultural sectors. She produced hundreds of large-scale events, sold more than 500,000 tickets, managed multi-million-pound event budgets, operated successful venues, developed artists, negotiated commercial partnerships and built internationally recognised event brands. She also stepped in to lead St Paul's Carnival through a critical period of organisational transition, helping safeguard one of the UK's largest and most significant cultural events.

Her leadership extends beyond commercial delivery. She has worked alongside industry bodies campaigning for government support for the nightlife sector during the COVID-19 pandemic, contributed to the House of Commons Women and Equalities Committee's inquiry into misogyny in music, and contributed to UK Music's "Black Music Means Business" report on the economic and cultural impact of Black music in the UK.

As founder and CEO of Lady of the House, Laila transformed a single publishing project into an organisation reaching more than 300 million people worldwide, supporting more than 5,000 professionals through media, education, mentoring and advocacy across Europe, North America, South America and Africa. Her partners have included Red Bull, Beatport, AlphaTheta (formerly Pioneer DJ), W Hotels and the V&A Museum. She has delivered international projects including a programme as part of Save The Night South Africa, and initiatives in Brazil supporting women and underrepresented communities.

Laila advises organisations seeking to accelerate growth, secure investment, develop strategic partnerships and lead transformational change.

Hub-and-spoke diagram with a circle at the center, connected by lines to six surrounding nodes: Media, Technology, Hospitality, Education, Policy, and Culture.

FOCUS AREAS

Value for Organisations

Strategic Partnerships

Building commercial and institutional relationships across sectors that would not ordinarily intersect, brands, public bodies, and creative communities.

Stakeholder & Governance Engagement

Advising boards, institutions and funders on governance and stakeholder relationships, including leadership through periods of critical organisational transition.

Funding & Investment

Developing investment strategies and securing public and private funding to build commercially sustainable operating models.

Thought Leadership & Public Engagement

Advising boards, institutions and funders on governance and stakeholder relationships, including leadership through periods of critical organisational transition.

Organisations Growth & Commercial Leadership

Scaling organisations and leading them through periods of change, with direct ownership of multi-million-pound budgets and large-scale commercial delivery.

Diversity, Equity & Inclusion

Advising organisations and institutions on DEI strategy and implementation, alongside contributions to national policy research and government inquiries on equity and representation.

Leadership

EXPERIENCE

Lady of the House
Founder & CEO

Transformed a single publishing project into an organisation reaching more than 350 million people worldwide, supporting more than 5,000 professionals through media, education, mentoring and advocacy, delivering programmes and partnerships across Europe, North America, South America and Africa, including a project as part of Save The Night South Africa and initiatives in Brazil supporting women and underrepresented communities.

Prior career
Live Music, Nightlife & Cultural Sectors

Spent more than two decades building businesses and brands across live music and nightlife. Produced hundreds of large-scale events, sold more than 500,000 tickets, managed multi-million-pound event budgets, operated successful venues, developed artists and negotiated commercial partnerships. As well as this, I have also stepped in to lead organisations through critical periods of transition and safeguarded significant cultural events.

50+ PARTNERSHIPS

Built with Leading Brands and Institutions

Logos of partners: Sony, Jägermeister, W Hotels, Glastonbury Festival, V&A, Beatport, and AlphaTheta.
Logos of press and media outlets: BBC, The Guardian, Billboard, Sky, NME, and Pitchfork.

AS FEATURED IN

Engaging with Government and Industry-level Research

POLICY & GOVERNANCE CONTRIBUTIONS

House of Commons Women and Equalities Committee

PARLIAMENT

Contributed to the Committee's inquiry into misogyny in music.

INDUSTRY RESEARCH

UK Music "Black Music Means Business"

Contributed to UK Music's report on the economic and cultural impact of Black music in the UK.

Secured over £1.5 million in public and institutional funding across her career.

Funding and Grants

IMPACT INVESTMENT

GET IN TOUCH

Open to Executive Leadership, Strategic Partnerships, and Board Advisory Roles

Advising organisations seeking to accelerate growth, secure investment, develop strategic partnerships, and lead transformational change.

Close-up portrait of Laila Mckenzie smiling with her hair in a bun, wearing statement earrings and a colorful top, against a neutral gray background.